Press Room

Sue and Bob Scherer have always had a passion for animals, so when they heard about Pet Wants, it sparked their interest. Now, just a few months later, the husband and wife team is proud to announce the launch of their new pet food business, Pet Wants of Madison.

Pet Wants’ carefully developed proprietary pet food is slow-cooked in small batches with fresh, all-natural ingredients once a month to ensure that every kibble is fresh and packed with nutrition. Pet Wants also only sources the best salmon, chicken, lamb, brown rice and other ingredients available. There’s no sugar added, no fillers and no animal by-products and, since Pet Wants never uses corn, wheat, soy or dyes, the food is a great fit for pets with allergies.